Strategy.
Method.
Real results.
I'm Simona. For over 15 years I've been helping brands communicate with honesty. Every brand has a story — my job is turning it into something that's understood, felt, and remembered.
How I can
help you
I work closely and personally with each client. Every business has its own story, and every strategy I design reflects it.
01
Strategic
consulting
I dig into your business, your market and your communication to build a marketing direction that is solid, coherent and grounded in data.
- Full marketing audit
- Positioning and value proposition
- Tailored strategic plan
- Ongoing tracking and adjustment
02
Personal
mentoring
Direct support to help you make sharper marketing decisions — with context, honest judgement and no shortcuts that fall apart long-term.
- 1:1 sessions tailored to you
- Campaign and messaging review
- Direct access between sessions
- A living strategy, never static
03
Training
Over 15 years in brand strategy, distilled into workshops and courses for teams and professionals who want to grow with clarity and purpose.
- Live online workshops
- Team training
- Recorded courses
- Thematic masterclasses
How I
work
A clear, transparent process so you always know where we are, what comes next and why I make each decision.
First conversation
I listen to your real situation to understand what you need
Diagnosis
I identify what works, what holds you back and what is missing
Strategy
I design a concrete plan built around your real resources and goals
Execution
I execute, I guide, or I do both — whatever you need
Review
I measure, learn and adjust whatever needs adjusting
Optimisation
I refine what works and scale it with judgement and data
I started at Google in Dublin in 2012. Since then I've worked with major agencies and direct clients across all scales.
Today, from Barcelona, I design and lead full-funnel marketing strategies for international companies that want to communicate with integrity.
I'm drawn to projects built on genuine conviction. I look for clients I can align with — in values, in standards and in how we approach the work.
I stand by strategies that are realistic, measurable and data-driven — without losing sight of the context, the people and what makes each brand truly itself.
My approach blends proximity, critical thinking and a real passion for meaningful communication.
Approach
Strategic & full funnel
Method
Data + human context
Style
Close and direct
Mindset
Realistic and measurable
Projects that
need more
Each team is built around the project. No fixed structure, no unnecessary costs.
When a project calls for it, I bring in a trusted network of professionals I've worked with for years. Each one is an expert in their field and shares my standards. I build the right team for each project — people whose approach I respect and would recommend without hesitation.
Design & branding
Visual identity and design systems
Content & copy
Strategic writing and brand storytelling
Performance & paid
Campaigns on Meta, Google and LinkedIn
Web & tech
Functional, business-focused web development
SEO & visibility
Organic positioning and content strategy
Email & automation
Sequences, nurturing and processes that scale on their own
Some of the brands that have trusted me
Ready to
get started?
Tell me where you are and where you want to go. A direct, honest conversation to figure out how I can help.